The Girl's Girl Building More Than a Golf Brand
How Lisa Kohout of the Good Girl Golf Collective wants you to know that it’s about more than the hats.
I think it's pretty safe to say that when it comes to us ladies and how we get dressed for golf (and our day-to-day look as well), ultimately we're of the mindset: "If we look good, we feel good, therefore we'll play good."
You grab that tried-and-true golf skirt that goes with everything, or that polo that reminds you of the member/guest tournament you played in last year and won, or maybe it's that hat you bought that pulls the entire outfit together.
You're choosing these things because they make you feel like YOU, and that makes you feel like taking on the world the second you walk out the door.
And that feeling is the WHOLE reason Good Girl Golf Collective exists.
Lisa Kohout, founder of the Good Girl Golf Collective, came to know (or get obsessed with) golf through her hubby and her son.
Whether she was snagging 9 holes in the evening with her husband or cheering on her son at his tournament, Lisa clocked the feeling that there was more to golf than tee times and skirts with pockets.
Her epiphany was less about "What do I want to wear?" and more about "WHY do I want to wear it?" And I tell you what, that tiny mindset switch changed the whole trajectory of the Good Girl Golf Collective.
Because the second you start thinking about the "why," it stops being about the clothes and accessories and starts being about YOU. It's about what you're carrying that day, what you're trying to pull off, and whether what you throw on actually makes you feel capable of doing the darn thing.
That's the real heart and soul of the Good Girl Golf Collective: the tenacity, the grit, and the care we pour into ourselves with every decision we make all day long. The ups, the downs, the ins and outs, and all the whac-a-mole moments we tend to knock out on the daily.
Lisa builds for that woman, the one showing up for everybody, and she wants what you wear to help you show up for you.
It's less about creating trendy golf gear that just looks good, and more about designing pieces you'll keep forever. The kind that work for 18 holes, brunch with the girls, or a quick TJMaxx run.
It's the things that make you feel good AND look good every single time you reach for them.
But Lisa didn't stop at apparel and gear. Her background in the world of skincare brings the whole woman, full circle, to the table. Adding a skincare line focused on women who golf solidifies the often-forgotten reminder that we as women have to show up for ourselves before we can fully show up for the ones we love and care about.
Apparel, gear, skincare…and there's one more thing.
Support.
Any day you happen to hop into Lisa's Instagram stories, you'll easily spot that she's a true girl's girl. She lives for a good collaboration, she's constantly sharing other women's work, and she's become a real beacon for women in golf looking for a safe place to land.
No scarcity, no competition, just a genuine "let's all win" energy you feel within about four seconds of talking to her.
And she shows up for herself, too…especially when it's hard.
When I asked what sets her apart, she reminded me of a conversation we'd had early on, where I'd said the biggest mistake founders make is quitting too early. She never forgot it. So on the days things come at her with questionable force, she doesn't quit. She keeps showing up. For herself, sure…but more so for you.
So next time you're reaching for something before a round, or honestly, before anything, pay attention to whether it makes you feel more like you. That feeling right there? That's the whole point. That's what Lisa's building.
And she's just getting started. She did let me in on a few things coming next for Good Girl Golf Collective, and girl… it's so good. But I'm not the one to spill it. You should hear it straight from her. Head HERE to follow along, because what she's got planned? You're going to want to show up for it.
